Why Choose Us?

We are the best place to source green beauty and self-care products because we are super meticulous in the brands and products we carry.  Most of our brands are hand-crafted in small batches, and most are owned and created by Female Entrepreneurs.  We refuse to sell any products that contain silicons, dimethicones, parabens, acrylates, polymers, petroleum, petrolatum, mineral oil, unethically sourced palm, etc. 

We are committed to creating an environment of acceptance, compassion, and community and love our customers to take their time experiencing all of our products. We have curated the unique and effective green beauty brands in every category from nail polish, to makeup, to skin care, to home care.  All of us are Makeup Artists and can help in any product selections and application techniques.

We offer free shipping on orders over $75 or come in and visit us!

This is my favorite store for all of my beauty products. I love the selection and the ladies who work here are the best!

Nicole H.

local shopper

About Us

Lacey Haegen

store owner

We are a truly green beauty boutique and we carry everything from lipgloss to laundry soap.  ApotheBeauty was opened by Lacey Haegen, Founder and Creator of Beaute Nouveau Botanical Beaute because her customers wanted more than just clean skin care.  They wanted makeup, nail polish, suncare, etc. and they wanted an environment of no judgement or pressured sales.  

Lacey has 24 years as a Makeup Artist and Skin Care Specialist and she is inspired to help everyone to create their perfect green beauty routine.  

The staff at ApotheBeauty are the most friendly, compassionate, enthusiastic ladies who are so excited to help everyone too. They are highly trained in skin care and makeup artistry and love to connect with our amazing customers!  


We are located in the super cool north side of Little Italy in San Diego, Ca,; inside of "The Space" in James Coffee Co. So, you can either shop easily online or visit us in person if you want to touch, smell, experience, and try our products!


2355 India Street San Diego, Ca. 92101

Store Hours

Monday — Friday

10:00 AM — 6:00 PM


10:00 AM — 6:00 PM


11:00 AM - 5:00 PM